Affinity Group is a sales and marketing agency founded in 2014 that specialises in helping food brands expand their reach in foodservice and retail channels across North America. The company connects brands with buyers, servers, and other key decision-makers who purchase and use their products.
The firm operates by combining sales professionals with culinary experts, creating a team that understands both the commercial and technical aspects of the food industry. This structure allows Affinity Group to bridge the gap between food manufacturers and the operators who serve their products.
Affinity Group's work spans the foodservice and retail sectors, positioning it as an intermediary for brands seeking distribution and placement in these markets. The collaborative model draws on shared strengths and resources to support client growth across the continent.
