H&M Group is a global family of fashion brands and businesses headquartered in Sweden. The company's portfolio includes several distinct labels such as H&M, COS, Weekday, Monki, & Other Stories, ARKET, and Singular Society, each targeting different segments of the fashion market. The group operates with a focus on enabling customers to express themselves through fashion and design.
The company positions sustainability and circularity as central to its operations. It maintains a belief that outstanding design, affordable prices, and sustainable solutions are not mutually exclusive goals. Customer-centricity is described as a core principle, with the needs of customers at the heart of all business decisions.
H&M Group's brands span various styles and price points, from the main H&M line to more niche offerings like COS and ARKET. The group also includes businesses such as Sellpy, which operates in the resale market. Its geographic presence is rooted in Sweden with a global operational footprint across the fashion and retail industries.
