New Balance is a privately held footwear and apparel company founded in 1906, headquartered in Boston, USA. The company designs and produces athletic footwear and apparel, serving customers ranging from professional athletes to everyday walkers. It maintains some manufacturing operations in the United States and the United Kingdom, with a hands-on approach to craftsmanship applied across its product lines.
The company employs about 8,000 associates worldwide and holds a brand value of $6.5 billion. As a privately held business, New Balance makes decisions independently of Wall Street pressures, focusing on what it considers the right approach rather than short-term market demands.
New Balance's culture centres on an obsession with quality and the belief that conventions are meant to be challenged. The company states a mission of empowering people through sport and craftsmanship to create positive change in communities around the world.
