Olmos Fitness, LLC operates as a Planet Fitness franchisee, connected to one of the largest and fastest-growing franchisors and operators of fitness centres in the United States. Planet Fitness was founded in 1992 and has grown to over 2,700 clubs across 50 states, with approximately 90% of locations franchise-owned. The brand maintains a presence in the United States, District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain.
Planet Fitness clubs typically occupy approximately 20,000 square feet and feature branded cardio, circuit, and weight-training equipment. Members receive free fitness training through the PE@PF programme. The company targets the roughly 80% of the U.S. and Canadian populations who do not currently belong to a gym.
The brand's operating model centres on providing a high-quality fitness experience in a non-intimidating environment, referred to internally as the Judgement Free Zone. This approach is designed to appeal to individuals who find traditional fitness clubs intimidating or expensive.
