Dollar General

Dollar General Corporation is an American discount retailer founded in 1939. The company opened its first store in Springfield, Kentucky, and has since grown into one of the country's largest small-box discount retailers, with approximately 20,000 stores nationwide and roughly 194,000 team members. Its headquarters are located in Goodlettsville, Tennessee. Dollar General operates in the discount retail, grocery and food retail, and general merchandise retail sectors, and serves rural and suburban communities across the United States.

The stores are designed to offer everyday essentials at low everyday prices, with a product range that includes food and grocery items, health and beauty products, cleaning supplies, home goods, seasonal merchandise, and office essentials. The assortment emphasises convenient access to popular national brands, and the small-box format is aimed at making quality products accessible to American families.

The company describes its mission as "Serving Others" and has been branded as "America's general store". It was founded on the principle of providing everyday essentials at affordable prices, a focus that continues to shape its store footprint in rural and suburban communities.